Built by UK SEOs who got tired of citation admin

The backstory

James Burfield founded SEOBurf in 2014 to help UK local businesses rank in Google. Over 12 years and hundreds of local SEO projects later, one problem kept coming back: citations. Every new client needed them, every audit surfaced mistakes in them, and every existing tool in the market either cost too much, ran too slow, or produced inconsistent results.

CitationHQ is the result. The same process we have run for SEOBurf clients for years, packaged as a product any UK business owner can use in minutes.

Our approach

• One source of truth. Your business details are stored once, normalised, and used across every submission.
• Quality over volume. We target 55+ UK directories we actually trust — not 500 spammy ones that hurt your profile.
• Human review. Every campaign is sanity-checked before submission. We flag obvious errors rather than silently submitting bad data.
• Permanent results. Once a citation is built it keeps working. No monthly fees required for the core product.

Why trust us?

We are not a venture-backed growth play — we are practitioners. The same people who wrote the SOPs behind CitationHQ still run local SEO campaigns at SEOBurf every week. If something changes in how Google treats citations, we see it in live client rankings before anyone else.

You can read more about the approach in our guides or contact us if you want to talk shop.