CitationHQ vs Whitespark
Citation building + local SEO tooling (Canadian, global focus). Honest comparison so you can pick the right one. We make money if you pick us, but we'll tell you when Whitespark is the better fit.
If you're a UK business and want a one-off campaign at the lowest UK-focused price, pick CitationHQ. If you're a multi-country agency or need Whitespark's specific tools like Local Citation Finder, pick Whitespark.
Side by side
| Feature | CitationHQ | Whitespark |
|---|---|---|
| Pricing entry point | £39 one-off campaign | From $30/mo (~£24) subscription |
| Ongoing monitoring tier | From £3/mo (optional) | Bundled into subscription (mandatory) |
| UK-specific directory focus | 60+ UK-curated directories | Global focus, fewer UK-specific |
| Citation building (manual submission) | Yes, built into setup | Yes, separate paid service |
| Geo-grid rank tracking | Roadmap (Pro tier) | Available (Local Rank Tracker) |
| Local Citation Finder tool | Not available | Available (Whitespark proprietary) |
| Review monitoring | £5/mo Maintain tier | Reputation Builder, separate cost |
| Built for UK + Republic of Ireland | Yes, UK-first | No, global with UK support |
Where CitationHQ wins
- +UK-first directory curation — no time wasted on US-only directories
- +Lowest entry price in the UK market (£39 one-off)
- +Optional monitoring keeps ongoing costs predictable
- +Built by a UK senior SEO consultant, not a software-first US company
Where Whitespark wins
- +Local Citation Finder is genuinely useful and unique
- +Geo-grid rank tracker is mature and well-built
- +Better fit for multi-country agency clients
- +Long-established brand in the local SEO industry
When you should pick Whitespark
If you already use Whitespark for other tools (Local Citation Finder, rank tracker, reputation), staying inside their ecosystem makes sense. The integration savings outweigh the price difference. Also if you serve clients in multiple countries beyond UK and need Whitespark's broader coverage.
Ready to try CitationHQ?
£39 one-off for the full 60+ UK directory campaign. No subscription required. Cancel ongoing monitoring any time.
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