Guides

UK local SEO & citation guides

Evergreen, founder-written guides for UK business owners who want to rank in Google Maps and the local pack. Grouped into four topic pillars.

Citations 101

The fundamentals: what citations are, why they matter, and how they shape local rankings.

NAP stands for Name, Address and Phone number. Learn why NAP consistency across directories is critical for local search rankings.

What is a business citation?

A business citation is any online mention of your business name, address and phone number. Learn why citations are essential for UK local search rankings.

Why accuracy matters in your business listings

Wrong or inconsistent business details actively damage local search rankings, on top of losing you calls. Here's how to get it right first time.

Local SEO fundamentals

How UK businesses rank in the map pack and local organic results.

Why citations matter for local SEO

Citations are one of the top UK local ranking factors. Here's why they move Google Maps rankings and how they build long-term local authority.

Directory strategy

Which directories to prioritise, how to avoid wasted effort, and how to scale citation building.

How to submit your business to UK directories

A complete walkthrough of listing your business on the UK directories that matter. Which to do first, what each one needs, and the mistakes that waste the effort.

Are paid directory listings worth it?

Most paid directory upgrades buy you nothing in search rankings. Here is what the paid tier actually gets you, and the handful of cases where it is worth the money.

UK directories for plumbers

Which directories actually bring plumbing work, which regulator listings you need, and why emergency search makes citations worth more in this trade than most.

UK directories for solicitors

The regulator listings that are non-negotiable, the legal directories that carry weight, and why a wrong detail costs a law firm more than most businesses.

UK directories for electricians

Part P scheme listings, the EV charging category worth claiming early, and which trade platforms actually pay for themselves for electrical contractors.

Measurement & tracking

How to track the impact of citations on rankings, traffic, and leads.

What is Domain Rating?

Domain Rating (DR) measures how authoritative a website is on a 0–100 scale. Here's why DR matters for citations and how to pick the right directories.