Guides

UK local SEO & citation guides

Evergreen, founder-written guides for UK business owners who want to rank in Google Maps and the local pack. Grouped into four topic pillars.

Citations 101

The fundamentals: what citations are, why they matter, and how they shape local rankings.

2 min read
What is NAP?
NAP stands for Name, Address and Phone number. Learn why NAP consistency across directories is critical for local search rankings.
2 min read
What is a business citation?
A business citation is any online mention of your business name, address and phone number. Learn why citations are essential for UK local search rankings.
2 min read
Why accuracy matters in your business listings
Wrong or inconsistent business details do not just lose calls — they actively damage local search rankings. Here's how to get it right first time.

Local SEO fundamentals

How UK businesses rank in the map pack and local organic results.

2 min read
Why citations matter for local SEO
Citations are one of the top UK local ranking factors. Here's why they move Google Maps rankings and how they build long-term local authority.

Measurement & tracking

How to track the impact of citations on rankings, traffic, and leads.

2 min read
What is Domain Rating?
Domain Rating (DR) measures how authoritative a website is on a 0–100 scale. Here's why DR matters for citations and how to pick the right directories.