BrightLocal citations vs CitationHQ
Local SEO platform with citation building, rank tracking, and reviews. Honest comparison so you can pick the right one. We make money if you pick us, but we'll tell you when BrightLocal is the better fit.
If you're a single UK business that wants a campaign without committing to a £29+/month platform subscription, pick CitationHQ. If you're an agency running 10+ clients and want one tool for rank tracking + reviews + citations, BrightLocal is the more mature platform.
Side by side
| Feature | CitationHQ | BrightLocal |
|---|---|---|
| Pricing entry point | From £59, done for you | From £29/mo (Single Business plan) |
| Locked into a subscription? | No. Build is one-off, monitoring optional | Yes, monthly minimum |
| UK directory coverage | 27 for any business, more with your trade | ~40 UK directories + others globally |
| Citation building | Yes, included in setup | Available as add-on (extra cost) |
| Citation audit | Free checklist tool available | Available within platform |
| Rank tracking (geo-grid) | Not available | Available (Local SERP tracker) |
| Review monitoring | Not available | Bundled in subscription |
| White-label reports | Not available | Multi-Business plan upwards |
| Best for | Single UK SMEs + small agencies | Mid-size and larger agencies |
Where CitationHQ wins
- +No subscription required for the core campaign
- +UK-focused, every directory in our list is relevant
- +Cheaper if you only need citations done, not the full platform
- +Built by a practitioner, not a software-first vendor
Where BrightLocal wins
- +Mature, all-in-one platform with rank tracking, reviews, citations, and reporting
- +Strong white-label tooling for agencies
- +Long-established UK presence
- +Geo-grid rank tracker is built and battle-tested
When you should pick BrightLocal
If you're running 10+ local SEO clients as an agency and want one tool for rank tracking, review monitoring, reports, and citations, BrightLocal genuinely is the more mature platform. The £29+/month becomes excellent value at that scale. For a single business or a small agency though, CitationHQ is cheaper and more UK-focused.
Ready to try CitationHQ?
£149 for the full 30+ UK directory campaign. No subscription required. Cancel ongoing monitoring any time.
Start a campaign