UK Directory

118.com for UK local SEO

118.com is a traditional UK directory service (DR 56) with a reputation built on directory enquiries. Free to list.

Reviewed by James Burfield··general directory
Domain Rating
56
Monthly traffic
500K
Free to list
Yes
Verification
Email
Visit 118.com ->Included in all plansTypical time-to-live: 5-10 days

118.com is a well-known UK brand that pivoted from directory enquiries to an online local business directory. Traffic has dropped from its peak, but the domain still carries strong authority and is a standard citation for UK local SEO.

Why 118.com matters

  • DR 56, reasonable authority signal
  • Long-established UK brand recognition
  • Appears in the first page of Google for many branded UK business searches
  • Includes click-to-call functionality on mobile

What you need to list

  • UK business address and phone number
  • Business category
  • Short description

What works

  • +Free standard listing with backlink to your website
  • +Indexed quickly by Google, usually within 7-14 days
  • +Standard category structure that maps to most UK businesses
  • +Lightweight verification process

What to watch

  • -Lower differentiation, many competitors will already be listed
  • -Limited customisation on free plan

Best for these UK industries

118.com is particularly relevant for these business types, but works as a citation source for any UK business.

PlumbersElectriciansSolicitorsAccountantsRestaurants

How CitationHQ submits to 118.com

  1. You enter your business details once. We normalise the data. name, address, phone, postcode, into a single canonical format used across every directory.
  2. Our automated process opens 118.com's submission flow, fills the form with your normalised data, and uploads any required photos or descriptions.
  3. Your listing is submitted with no verification step required.
  4. You see the status of every directory, including 118.com. live in your campaign dashboard, with screenshots of submitted forms as proof.

Submit to 118.com + 58 more in one campaign

No forms to fill. Consistent NAP. Full results dashboard.

Start your campaign

Frequently asked questions about 118.com

You'll need to register an account on 118.com and verify ownership of your business, typically by email, phone, or in some cases by post. CitationHQ handles the form-filling and verification flow for you across all 60+ UK directories in one campaign, so you don't have to claim each one manually.
Written by
James Burfield
Founder, CitationHQ
12+ years in UK SEO. Founder of SEOBurf.