How long does it take to get listed on Feefo?

For most Feefo listings the typical timeline is 7-14 days. Verification (email) usually completes within 1-3 business days, after which the listing is live and indexable. Google then crawls and weighs the citation over the following 4-12 weeks.

Does a Feefo listing actually help my Google rankings?

Feefo has a Domain Rating of 83, one of the highest in the UK directory landscape. A verified, accurate listing here passes meaningful authority to your local SEO profile. The bigger ranking lever is consistency, your business name, address and phone number must match exactly what appears on Google Business Profile and your other citations.

How much does a Feefo listing cost?

Feefo requires paid membership or subscription, pricing varies by tier. The cost is justified by the highly targeted audience and the trust signal that comes with verified-member status. CitationHQ surfaces the price transparently before you decide whether to add it to your campaign.

What's the most common mistake businesses make on Feefo?

Inconsistent NAP (Name, Address, Phone) is by far the biggest mistake we see across UK businesses on Feefo. A different phone format, an abbreviated street name, or a slightly different business name compared to Google Business Profile undermines the citation's value entirely. CitationHQ uses one normalised data set across every directory submission so this doesn't happen.

UK Directory

Feefo for UK local SEO

Feefo is a paid review platform (DR 83). What a listing includes, how email verification works, and whether it is worth claiming for UK local SEO.

Reviewed by James Burfield·Last reviewed 11 September 2026·review directory

Domain Rating

Ahrefs, Sept 2026

Organic search traffic

155.3K

Ahrefs estimate, Sept 2026

Free to list

Paid

Verification

Paid merchant contract (from £149/month)

Visit Feefo ->Included in all plansTypical time-to-live: 7-14 days

Feefo is a UK-based independent review platform serving thousands of UK businesses. Membership required, ratings shown in Google search results.

Why Feefo matters

Domain Rating 83, strong authority signal that meaningfully boosts your local SEO trust
5M estimated monthly visits
Review-led directory, combines citation and reputation signals

What you need to list

Verified UK business address
Business name matching Companies House (where applicable)
Business category
Verification step (typically email, phone, or postal)
Membership / subscription fee may apply

What works

+Domain Rating 83, strong authority signal
+Reviews indexed by Google, appear in search results
+Star ratings shown in SERPs (if 5+ verified reviews)
+Builds reputation alongside citation
+High consumer trust

What to watch

-Active reputation management required
-Negative reviews are public and persistent
-Paid membership or subscription required

Best for these UK industries

Feefo is particularly relevant for these business types, but works as a citation source for any UK business.

RestaurantsBeauty SalonsDentistsPersonal Trainers

How CitationHQ lists to Feefo

You enter your business details once. We normalise the data. name, address, phone, postcode, into a single canonical format used across every directory.
Our team opens Feefo's submission flow, fills the form with your normalised data, and uploads any required photos or descriptions.
Paid merchant contract (from £149/month) is initiated. We monitor the verification flow and complete it where automated, or flag it on your dashboard if a manual step is required.
You see the status of every directory, including Feefo. live in your campaign dashboard, with screenshots of submitted forms as proof.

Submit to Feefo + 58 more in one campaign

No forms to fill. Consistent NAP. Full results dashboard.

Start your campaign

Frequently asked questions about Feefo

You'll need to register an account on Feefo and verify ownership of your business, typically by email, phone, or in some cases by post. CitationHQ handles the submission and verification for you across every directory on your plan in one campaign, so you don't have to claim each one manually.

Written by

James Burfield

Founder, CitationHQ

25+ years in UK SEO. Founder of SEOBurf.

View profile ->LinkedIn Website

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