UK Directory
MisterWhat for UK local SEO
MisterWhat is a free general UK directory (DR 44). Included in every CitationHQ campaign.
Reviewed by James Burfield··general directory
Domain Rating
44
Monthly traffic
200K
Free to list
Yes
Verification
Email
MisterWhat is a European business directory with full UK coverage. Free listings with backlinks, multilingual support, and reasonable domain authority.
Why MisterWhat matters
- Domain Rating 44 — useful supporting authority signal alongside higher-tier directories
- 200K estimated monthly visits
- General UK business directory — relevant to all categories
What you need to list
- Verified UK business address
- Business name matching Companies House (where applicable)
- Business category
What works
- +Free standard listing with backlink to your website
- +Indexed quickly by Google — usually within 7-14 days
- +Standard category structure that maps to most UK businesses
- +Lightweight verification process
What to watch
- -Lower differentiation — many competitors will already be listed
- -Limited customisation on free plan
Best for these UK industries
MisterWhat is particularly relevant for these business types — but works as a citation source for any UK business.
PlumbersElectriciansSolicitorsAccountantsRestaurants
How CitationHQ submits to MisterWhat
- You enter your business details once. We normalise the data — name, address, phone, postcode — into a single canonical format used across every directory.
- Our automated process opens MisterWhat's submission flow, fills the form with your normalised data, and uploads any required photos or descriptions.
- Your listing is submitted with no verification step required.
- You see the status of every directory — including MisterWhat — live in your campaign dashboard, with screenshots of submitted forms as proof.
Submit to MisterWhat + 58 more in one campaign
No forms to fill. Consistent NAP. Full results dashboard.
Start your campaignFrequently asked questions about MisterWhat
You'll need to register an account on MisterWhat and verify ownership of your business — typically by email, phone, or in some cases by post. CitationHQ handles the form-filling and verification flow for you across all 55+ UK directories in one campaign, so you don't have to claim each one manually.
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MisterWhat citations by industry
high competition
Plumbers on MisterWhat
How plumbers should use MisterWhat for citations.
high competition
Electricians on MisterWhat
How electricians should use MisterWhat for citations.
high competition
Solicitors on MisterWhat
How solicitors should use MisterWhat for citations.
high competition
Accountants on MisterWhat
How accountants should use MisterWhat for citations.
MisterWhat for businesses by city
England
MisterWhat for London businesses
Citation strategy for London (Greater London).
England
MisterWhat for Manchester businesses
Citation strategy for Manchester (Greater Manchester).
England
MisterWhat for Birmingham businesses
Citation strategy for Birmingham (West Midlands).
England
MisterWhat for Leeds businesses
Citation strategy for Leeds (West Yorkshire).