UK Directory
MisterWhat for UK local SEO
MisterWhat is a free general business directory (DR 61). What a listing includes, how email verification works, and whether it is worth claiming for UK.
Reviewed by James Burfield··general directory
Domain Rating
61
Ahrefs, Sept 2026
Organic search traffic
934
Ahrefs estimate, Sept 2026
Free to list
Yes
Verification
Email
MisterWhat is a European business directory with full UK coverage. Free listings with backlinks, multilingual support, and reasonable domain authority.
Why MisterWhat matters
- Domain Rating 61, useful supporting authority signal alongside higher-tier directories
- 200K estimated monthly visits
- General UK business directory, relevant to all categories
What you need to list
- Verified UK business address
- Business name matching Companies House (where applicable)
- Business category
What works
- +Free standard listing with backlink to your website
- +Indexed quickly by Google, usually within 7-14 days
- +Standard category structure that maps to most UK businesses
- +Lightweight verification process
What to watch
- -Lower differentiation, many competitors will already be listed
- -Limited customisation on free plan
Best for these UK industries
MisterWhat is particularly relevant for these business types, but works as a citation source for any UK business.
PlumbersElectriciansSolicitorsAccountantsRestaurants
How CitationHQ lists to MisterWhat
- You enter your business details once. We normalise the data. name, address, phone, postcode, into a single canonical format used across every directory.
- Our team opens MisterWhat's submission flow, fills the form with your normalised data, and uploads any required photos or descriptions.
- Email is initiated. We monitor the verification flow and complete it where automated, or flag it on your dashboard if a manual step is required.
- You see the status of every directory, including MisterWhat. live in your campaign dashboard, with screenshots of submitted forms as proof.
Submit to MisterWhat + 58 more in one campaign
No forms to fill. Consistent NAP. Full results dashboard.
Start your campaignFrequently asked questions about MisterWhat
You'll need to register an account on MisterWhat and verify ownership of your business, typically by email, phone, or in some cases by post. CitationHQ handles the submission and verification for you across every directory on your plan in one campaign, so you don't have to claim each one manually.
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MisterWhat citations by trade and city
high competition
Plumbers in Nottingham
How plumbers in Nottingham should use MisterWhat for citations.
high competition
Electricians in Glasgow
How electricians in Glasgow should use MisterWhat for citations.
high competition
Solicitors in Edinburgh
How solicitors in Edinburgh should use MisterWhat for citations.
high competition
Accountants in Cardiff
How accountants in Cardiff should use MisterWhat for citations.
MisterWhat for businesses by city
England
MisterWhat for Liverpool businesses
Citation strategy for Liverpool (Merseyside).
England
MisterWhat for Bristol businesses
Citation strategy for Bristol (South West England).
England
MisterWhat for Sheffield businesses
Citation strategy for Sheffield (South Yorkshire).
England
MisterWhat for Newcastle upon Tyne businesses
Citation strategy for Newcastle upon Tyne (Tyne and Wear).