Crunchbase for UK local SEO
Crunchbase (DR 91) is a free general business directory included in every CitationHQ campaign.
Crunchbase is best known as the canonical source for tech and startup company data — but it's also a DR-91 citation source for any UK business with a website and basic legitimacy. Most UK SMEs overlook Crunchbase entirely. They shouldn't.
Why Crunchbase matters for UK businesses
Crunchbase is one of the few directories Google explicitly trusts for entity verification. When Google's algorithm tries to confirm "this business exists, here's what they do" — Crunchbase is one of the cross-reference sources it pulls from. A complete Crunchbase profile feeds directly into Google's Knowledge Panel for branded queries.
For B2B, SaaS, marketing, and professional-services businesses, Crunchbase listings also drive direct discovery — investors, partners, and prospects use Crunchbase to research UK companies they're considering working with.
Setup specifics
Crunchbase has tightened its self-service signup recently. The process now:
- Go to crunchbase.com and click "Add a Profile"
- Enter company name, website, headquarters location
- Add founding year, employee count, industry tags
- Add a 100-300 word company description
- Confirm you're authorised
- Crunchbase manually reviews each new submission (5-10 days)
The manual review is what filters out spam — and what makes the citation valuable.
What to include for maximum impact
- Verified UK address matching Companies House
- Industry tags that match your real services (use 3-5, including a UK-specific tag if relevant)
- Funding history if applicable (even bootstrapped/self-funded is worth marking)
- Team page links showing key people
- Press mentions as Crunchbase News articles or external links
A complete Crunchbase profile is one of the highest-quality citations any UK B2B business can have.
What works
- +Domain Rating 91 — exceptional authority signal
- +Trusted by Google for business entity verification
- +Knowledge Panel integration for B2B and tech businesses
- +Free Basic listing covers core citation value
- +International credibility for UK businesses targeting overseas clients
What to watch
- -Skewed toward tech, SaaS, and startups — less natural fit for trades or hospitality
- -Free tier has limited customisation
Best for these UK industries
Crunchbase is particularly relevant for these business types — but works as a citation source for any UK business.
How CitationHQ submits to Crunchbase
- You enter your business details once. We normalise the data — name, address, phone, postcode — into a single canonical format used across every directory.
- Our automated process opens Crunchbase's submission flow, fills the form with your normalised data, and uploads any required photos or descriptions.
- Email + business confirmation is initiated. We monitor the verification flow and complete it where automated, or flag it on your dashboard if a manual step is required.
- You see the status of every directory — including Crunchbase — live in your campaign dashboard, with screenshots of submitted forms as proof.
Submit to Crunchbase + 58 more in one campaign
No forms to fill. Consistent NAP. Full results dashboard.
Start your campaign