Glassdoor Company Page for UK local SEO
Glassdoor Company Page (DR 92) is a free general business directory included in every CitationHQ campaign.
Glassdoor is best known as a recruitment platform — employees post anonymous reviews of their employers. But Glassdoor Company Pages are also DR-92 citations that most UK businesses haven't claimed.
Why claim your Glassdoor Company Page
Three reasons even small UK businesses should claim:
1. DR-92 backlink and entity verification. Glassdoor Company Pages include your business name, address, industry, founding year, and website link. Google's algorithm uses Glassdoor as one of its cross-reference sources for UK business entities.
2. Reputation control. If you don't claim the page, employee reviews still appear there — and you can't respond. Claiming it gives you the right to respond to every review, defend your reputation, and add official company information.
3. Recruitment signal. For UK businesses competing for talent, a properly-set-up Glassdoor page with a few positive employer- review responses outperforms generic recruitment ads on cost-per- hire.
Setting up the free Employer account
- Go to glassdoor.co.uk/employers/free-employer-account
- Search for your company — claim if it exists, create if not
- Verify employer status via business email
- Complete the Company Profile: industry, size, founding year, description (200+ words), benefits, photos
- Claim or upload your logo
- Set up Company Updates (optional but improves engagement signal)
Free tier covers all citation value. Paid tier adds recruitment features that aren't relevant for citation purposes.
What if you have no employees yet?
Even sole traders and 1-person businesses should claim. The page exists as a verifiable business entity even without employee reviews — the citation value comes from the Company Profile data itself, not the reviews.
What works
- +Domain Rating 92 — exceptional authority signal
- +Indexed in Google Knowledge Panel for branded searches
- +Free Employer account covers core citation value
- +Employer-of-choice signal for recruitment
- +Reviews by employees indexed by Google
What to watch
- -Public employee reviews can be negative — requires reputation management
- -Less direct lead generation than industry-specific directories
Best for these UK industries
Glassdoor Company Page is particularly relevant for these business types — but works as a citation source for any UK business.
How CitationHQ submits to Glassdoor Company Page
- You enter your business details once. We normalise the data — name, address, phone, postcode — into a single canonical format used across every directory.
- Our automated process opens Glassdoor Company Page's submission flow, fills the form with your normalised data, and uploads any required photos or descriptions.
- Email + employer verification is initiated. We monitor the verification flow and complete it where automated, or flag it on your dashboard if a manual step is required.
- You see the status of every directory — including Glassdoor Company Page — live in your campaign dashboard, with screenshots of submitted forms as proof.
Submit to Glassdoor Company Page + 58 more in one campaign
No forms to fill. Consistent NAP. Full results dashboard.
Start your campaign